RDS 8.0 Design, crafts and experiences around wine

For another year, Sorribes Glass has participated in the RDS (Return of Feeling) exhibition together with the students of the subject 'Workshop of Models and Prototypes' of the degree in Engineering in Design and Product Development (from the Polytechnic University of Valencia) at the manufacture and artisanal development of its products. This year the theme of the exhibition revolves around the experience of wine and its recognition among the younger public, both when tasting, serving it at the table or accompanying the moments of drinking a good wine.

These works fundamentally analyze the trends in wine consumption compared to powerful alternatives such as beer, the existing barriers to entry and the need to use a new communication language, understanding their interests and expanding their knowledge, in order to promote consumption in this segment. . Wine must connect with the young public to recover that culture at all levels and thinking about the future.